If you spend any time online – at all – then you’ve definitely noticed the internet has undergone a noticeable shift toward visual content. Engaging video clips and infographics have become the new norm. Yet, that’s not to say that long-form blog content isn’t relevant anymore. It continues to hold its own as a necessary digital medium. In fact, websites with blogs are 13 times more likely to see a positive ROI. So don’t factor blogs out of your marketing strategy just yet. I mean hey, you’re reading one right now.
Let’s look at 17 different reasons – broken up into 5 main categories – on why long-form blog content is still relevant in 2023:
1. Dive Deep Into a Topic
One of the main advantages of long-form blog content is that it allows you to dive deep into a topic. Unlike shorter formats, long-form blogs provide ample space to fully explore subjects. This means that you can really share your knowledge and expertise with your audience. A lot of times, the content posted on social media is more surface-level, whereas blogs let you fully convey your points.
Social media is full of bite-sized amounts of information, so being able to offer readers an in-depth exploration of a topic is invaluable. Whether it’s an analysis of the latest industry trends or an in-depth guide on a complex process, long-form blog content remains an essential source to share your knowledge with customers.
2. Increases SEO Benefits
Search engine optimization (SEO) continues to be a critical aspect of online visibility and content marketing. In 2023, as search engine algorithms become more sophisticated, long-form blog content has remained a crucial tool for enhancing SEO.
Longer articles tend to rank higher in search engine results because they have the potential to cover a broader range of keywords and phrases. Websites with blogs have 434% more indexed pages. By creating longer, more in-depth content, you will increase the chances of your website appearing in relevant search queries, increasing organic traffic.
Not to mention, long-form content encourages readers to spend more time on your site, reducing bounce rates and signaling to search engines that your content is engaging and valuable. This positive user experience can boost your website’s SEO ranking, making it easier for potential customers to discover your content.
3. Credibility: Demonstrating Expertise
We all know that a core goal of content marketing is to establish credibility and trust with your target audience. One of the best ways to build that trust is through long-form blog content. Blogs play a pivotal role in achieving this goal because you can share your expertise, therefore establishing authority in your industry.
Short-form content like infographics only give you so much space to work with. Blogs can be as long as they need to be for you to get your point across. This means you can fully discuss a topic and share all your expertise without limitations.
When you take the time to thoroughly research and share your knowledge in a long-form blog post, you show your audience that you are a trustworthy source of information. This, in turn, builds trust between your brand and your customers. They will go to you as a credible source of information when they need insight or help with something.
Customers are more likely to engage with businesses and individuals they perceive as experts in their field. In 2023, where misinformation is constantly being spread, demonstrating your expertise through long-form blog content is a powerful way to stand out and establish your credibility.
4. Shareability: Providing Value to Readers
If you post blogs that are full of valuable information, your audience will be more likely to share them with others. Once again, blogs provide ample space for tons of rich expertise, which is all the more reason for readers to press “share.”
In addition to sharing, long-form blog content also tends to attract backlinks from other websites and blogs. When authoritative sites link to your content, it not only drives more traffic to your website but also improves your search engine ranking.
Another thing to mention is that you should be sharing your blog on your social media accounts. This won’t only increase the amount of people that are exposed to you, but also increase traffic to your website. Websites that have a blog attract 55% more traffic than those without. So not only can blogs help your shareability, but sharing your own blogs can increase overall success.
The main takeaway here is when your blog provides value to readers, they are more likely to share it with their networks. This sharing of valuable content can lead to increased visibility, a wider reach, and the potential for your content to go viral.
5. Timeless: Evergreen Content
Long-form blog posts have the unique ability to provide timeless value. Evergreen content, as it’s often called, remains relevant and informative long after its publication date. Blogs provide a great opportunity to write about topics that will keep their relevance. Writing about trending topics is important, but it is just, if not more, important to post blog content that won’t fade away as quickly as new trends emerge to replace them.
Ensuring your blog posts can become evergreen content is a great way to make sure you’re providing timeless value to your audience. It serves as a valuable resource that people can return to again and again, making it a long-term asset for your website.
Long-Form Content Continues to Be Essential
The shift towards visual content may be evident but don’t count out long-form blog content just yet. Long-form blogs offer the opportunity to delve deep into topics, boost SEO rankings, establish credibility, provide value to readers, and create timeless content.
Continue to post blog content, and if you weren’t already, then you should start. By doing so, you can effectively engage your audience, enhance your online presence, and position yourself as a trusted authority in your industry. It is clear that blogs remain an essential part of any content marketing strategy.
How Breezy Can Help You Leverage Long-Form Blog Content
Now that you know that long-form blog content is still an essential part of every content marketing strategy, let’s talk about the reality of it. Continuously writing quality long-form blog content can be a challenge, especially as a busy business owner. This is where we step in to lend a helping hand. Breezy will help you get all of the benefits of blog content by writing them for you. We’ll work closely with you to write blogs about topics relevant to your brand and industry. Interested? Reach out to us to learn more about how we can make your life easier.
Ready to Launch a Content Marketing Plan for Your Small Business?
We know that carving out the time, resources, and energy to create ongoing content for your brand or business is a full-time job. That’s why we created Breezy – your instant content marketing team.
You don’t need to hire multiple full-time employees to handle all of the strategy, planning, writing, designing, and publishing of content. You also don’t have time to wrangle tons of different freelancers to get this all completed. What you need is one expert team that can help get all of the amazing thought-leadership and subject matter expertise out of your head and into formalized, engaging content that keeps you top of mind with your audience.
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