Imagine you randomly decide to film a video, take a photo, or write a blog. And then, that post goes viral. Awesome, right?!
You’re so happy that your content is getting traction, but here’s the thing: This doesn’t happen 99% of the time and even if it did…it likely won’t again without consistency.
If you want to see real results, you need to do more than just randomly post when you feel like it. Let’s be honest, even if you did have a viral video, if you don’t follow through with more quality content, nothing positive will come out of it. So, what is the solution to this problem?
Despite the never-ending changes that occur within the world of content marketing, one thing remains true: consistency is key. 91% of the most successful B2B marketers consider content consistency to be an important factor in their strategy. Whether you’re running a blog, managing social media accounts, or creating videos, maintaining a consistent content marketing strategy can make or break your success.
Let’s explore why you should care about consistency in content marketing and how it can positively impact your brand, audience engagement, reach, and search engine optimization. Then, we’ll give you some practical tips on how to stay consistent with your content marketing strategy.
Why Consistency is Key
1. Builds a Recognizable Brand Identity
First of all, consistency will help establish your brand identity. If you continuously post valuable content, your brand will begin to have a clear brand identity. Plus, the more people are exposed to your brand, the more recognizable it will become.
Not only that, but when your audience encounters a consistent look, feel, and message across all your content, they begin to associate those elements with your brand. This familiarity builds trust and credibility, making it more likely that people will choose your products or services over competitors.
2. Keeps Your Audience Engaged
Inconsistent posting can lead to a dwindling audience. Obviously, an audience is necessary or else no one’s going to see your content. So, to keep engagement up, you need to make sure your audience is actually there to see what you post.
Your followers come to expect a certain level of content and interactions from you. When you sporadically post, they may lose interest or worse–forget about your brand altogether. This is one of the main reasons why it’s so important to stay consistent. Get your followers into a routine so they always know what to expect and can rely on you. Consistency not only builds trust but will keep your audience engaged with your brand and your content.
3. More Likely to Reach Potential Customers
Consistency in content marketing increases your chances of reaching more potential customers. One reason for this is search engines and social media algorithms favor accounts and websites that post regularly. You want to make sure the algorithm is working with you instead of against you.
More content also means more chances of getting your content viewed. If you only end up posting twice every few weeks, then that’s only two chances you get to reach new people. But, if you post a few times every week, then that’s multiplying your chances. You can’t have engagement if you don’t have exposure.
4. Increases SEO & Search Rankings
As we mentioned earlier, search engines and social media algorithms favor accounts that post regularly. By consistently posting, you’re going to increase your search engine optimization (SEO), which is essential for getting your content in front of a larger audience. Regularly publishing valuable content improves your chances of ranking higher in search results, driving more organic traffic to your website.
How to Consistently Post
Now that you know the importance of consistency, let’s explore some practical strategies to help you maintain it in your content marketing efforts.
1. Use a Content Calendar
The easiest strategy is to use a content calendar. A content calendar is a valuable tool for planning and organizing your content strategy. It allows you to schedule posts, set deadlines, and track your progress.
By having a calendar, you can always know what you’re going to post, making sure you can stay consistent. Plus, it’ll help you get into a routine so that your audience can count on your content.
Content calendars also make it easier to remember important dates that your brand should acknowledge. Overall, calendars are going to make your life much easier. With a well-structured content calendar, you can ensure that you consistently deliver content to your audience.
2. Create Content in Advance
In combination with a content calendar, planning out and creating content in advance will guarantee consistency. Don’t wait until the last minute to create content. Instead, plan ahead and create content in advance. This approach gives you a buffer, making it easier to stick to your posting schedule even when unexpected challenges come up.
Plus, if you know what content you want to make, then you can create it in batches to save time and energy. Batch-creating content is a great way to keep up with your content calendar.
3. Schedule Content
When you’re content is created in advance, you can then schedule it as well. A lot of social media platforms allow you to schedule posts in advance. However, if they don’t, then you can use one of the various social media management software that allows you to do it from there. A lot of them even let you plan out weeks to months ahead, making it that much easier for you to stay consistent. Take advantage of this feature to maintain a consistent posting schedule, even when you’re busy with other aspects of your business.
4. Have an External Source Create Content For You
Okay, so you’re learning all of these tips, but you still feel like it’s going to be hard to stay consistent in your posting. Well, luckily there’s a solution to this: hire an external content creator.
If maintaining consistency becomes a challenge due to time constraints or lack of resources, consider outsourcing content creation. A content marketing team can help you maintain your posting schedule while ensuring the quality of your content. You’ll never have to fret over writing blogs or filming video content because there will be someone to do all of it for you. Oh, and the posting and scheduling aspect? They do that too.
Consistency is Key When It Comes to Content Marketing
Consistency in content marketing is not just a buzzword; it’s a fundamental principle that can significantly impact your brand’s success.
It can help you build a recognizable brand identity, keep your audience engaged, reach more potential customers, and improve SEO, just to name a few. To maintain this consistency, use content calendars, create content in advance, schedule content, and hire external content creators.
Incorporate these tips into your content marketing strategy to reap all the benefits that consistency can bring.
Stay Consistent With Breezy
If posting consistently is going to be an issue for whatever reason (time, resources, ideas, etc.), then an external content marketing team can be your solution. Here at Breezy, we will work with you to create a content marketing strategy that aligns perfectly with your brand and reaches your target customers. We will help you every step of the way and even take most of the work off your hands, from coming up with ideas to creating content to posting it. You’ll never have to worry about consistency again by working with us at Breezy.
Ready to Launch a Content Marketing Plan for Your Small Business?
We know that carving out the time, resources, and energy to create ongoing content for your brand or business is a full-time job. That’s why we created Breezy – your instant content marketing team.
You don’t need to hire multiple full-time employees to handle all of the strategy, planning, writing, designing, and publishing of content. You also don’t have time to wrangle tons of different freelancers to get this all completed. What you need is one expert team that can help get all of the amazing thought-leadership and subject matter expertise out of your head and into formalized, engaging content that keeps you top of mind with your audience.
We’re that team!
See how we can help your small business, startup, or agency with a free consultation.