Developing great SEO content is an essential piece of any content marketing strategy. If you want your organization or business appearing in Google searches – you need SEO content. If you want your website traffic to increase – you need SEO content. If you want to make it easier for customers to find you – you need SEO content.
But – the big questions is – how do I develop great SEO content?
1. Start with Keyword Research.
Whether you’re partnering with an outside SEO company to do this research, another type of service, or even plan to do it yourself, it’s essential that you find out what the keywords for your brand, business and industry are. If you’re mainly interested in creating SEO content and don’t have an outside SEO company to work with, we offer keyword research and prescriptive content advice here at ezContent.
Takeaway: Start with keyword research, because it should be driving everything you do from a content perspective.
2. Create Pages that Align with Your Keyword Research.
What we mean here, is to allow keyword research to determine the types of pages you will continually be adding to your site. These aren’t pages that are accessible from the home page or menu necessarily, but specific and targeted landing pages that will drive traffic to your site. They should be absolutely full of quality SEO content to begin helping drive more traffic to your site. We actually offer SEO content creation every month where we’ll prescribe the content you need and create the pages that align with that research on an on-going basis for you.
Takeaway: New pages need to be added to your site on a regular basis that align with the keyword research you are working with.
3. Begin Building Content Hubs
If you’re unfamiliar with the concept of content hubs, you can read all about them in one of our latest posts right here. If you’re all caught up on content hubs, you know how beneficial they are and how critical they are becoming in increasing SEO. By starting with keyword research and continually building new pages around that research, you can start building a series of content hubs. This would also include things like blog posts, social content, and other digital assets like lead magnets. All of this should be created around specific key words and phrases linking back to the centralized page for that topic. By doing this, you’ll be building content hubs all over your site and this can lead to better search results, greater authority online as well as centralizing your efforts.
Takeaway: Building content hubs is a potentially very effective tactic to increase search results and establish more authority for your brand.