If you’re a consultant, coach, or subject-matter expert, there has never been a better time for you to grow your business. In fact, the global consulting and coaching market is valued at over $250 billion, with $107 billion in the U.S. alone, and is only growing.
However, the ability to stand out in this growing and crowded industry is becoming increasingly difficult. This is where content marketing, and specifically thought leadership content, becomes critical to effectively market yourself to potential clients.
Consistently building this content to showcase your expertise is easier said than done. A whopping 80% of consultants lose out on potential clients because their online presence is lacking.
This is where working with a dedicated content creator becomes not just helpful but essential.
Working With an Expert in Content Creation
You didn’t necessarily become a coach or consultant believing you would also need to be a content creator in order to grow your client base. While you boast a wealth of knowledge, you may struggle with the idea of promoting content for your own business or knowing what is valuable to share, particularly in the realms of social media and digital marketing.
This is where a dedicated content creator enters the picture; they can guide you as a thought leader, helping you articulate and amplify your expertise.
Content creators can help you understand what type of content is going to be effective, what’s going to work for your brand specifically, and what is actually going to drive leads and business growth for you. By working with a content creator you can leverage their content marketing expertise and project management skills to get all that useful expertise out of your brain.
Letting a Content Creator Take Stress Off Your Plate
One of the significant advantages of having a dedicated content creator is the relief from an overwhelming workload. Your content creator can take all that stress around thinking of ideas, building strategy, actually creating content, and publishing it off your plate.
This will allow you to channel your focus onto your core tasks, while your content creator manages your online presence. You won’t have to worry about balancing being a consultant, or coach with being your own content creator anymore. Whether through virtual interviews where they pick your brain for content ideas or direct collaboration, the content creator takes the lead, making content marketing a hassle-free experience for you.
Gain Feedback From an Expert in the Content Marketing Field
Beyond content creation, a dedicated content creator becomes a trusted partner, offering valuable feedback and strategic coaching. They don’t just create content; they elevate it, suggesting additional actions and ideas to amplify the impact.
Not only will they create ongoing content, push the ball forward, and come up with new and interesting ideas, but they can also add in helpful suggestions like: “Hey, why don’t you try filming the video this way.” or “Could you capture this from your travels? I think it would make for great content.”
This might involve leveraging events, utilizing social media stories, or exploring other personalized approaches. This level of feedback extends beyond the norm because you’ll be getting it from an expert in content marketing who has a deep understanding of your brand and approach. Your content creator will provide you with insights that go the extra mile in building your unique online presence.
Bottom Line: Content Marketing is Essential For Subject-Matter Experts
Clients hire consultants and coaches based on the knowledge and expertise they have to offer. And this is why consistent content marketing is non-negotiable. If you want to showcase your knowledge effectively in order to drive clients towards your business, you need to be consistently posting valuable content. Without sharing your subject matter expertise, potential clients won’t know who you are, what you can offer, or how you can help them.
It’s simple: if potential customers don’t know what you know, they don’t really care who you are. But, if they hear what you know, what you can help them accomplish, and what you can help them do, trust begins to form, authority is seen, and you become a credible option for them.
Can people look at your socials and fully understand that you’re an expert in your field that they should work with? If the answer is no, it’s time to invest in a content marketing expert.
Legitimacy and Professionalism
One of the most useful tools that consistent content creation provides is in building trust and legitimacy. By putting out consistently high-quality content, you show that you are a real, trustworthy professional in your space.
In one survey, 77% of respondents said they consume three or more pieces of content before engaging in a purchase. That’s one reason why solo entrepreneur roles, like consultants and coaches, often rely on content marketing to establish themselves as legitimate authorities in their field. Through regular, high-quality content, you can showcase the professionalism and legitimacy you bring to the table.
Credibility and Authority
More areas that are largely impacted by content marketing are building credibility and authority in your industry. By sharing your specific knowledge and expertise, you can establish yourself as a credible source of information in your field.
Thought leadership content can set your brand apart and grow your authority as a trusted consultant or coach. In fact, 64% of buyers say that thought leadership content increases their trust in a brand more than traditional marketing methods.
Not only are credibility and authority crucial elements to a successful business, but they are more easily obtained through effective content marketing. An expert content creator knows exactly how to help set your brand apart and grow these areas.
Effective content marketing isn’t just about what you know; it’s about showcasing your experience. By highlighting past achievements and partnerships, you build on your credibility and legitimacy. You can do this by sharing success stories, collaborations with reputable brands, and noteworthy projects. This showcase of your past experiences creates a narrative of expertise, building more trust with potential clients.
90% of buyers look at a consultant’s expertise online before a purchasing decision. Plus, by seeing examples of people and brands that you have worked with in the past, future customers can better gauge if you would be a good fit for what they are looking for, helping your weed out leads that may not be the best fit.
Make 2024 the Year You Leverage Your Expertise With the Help of a Content Creator
So, are you ready to take your brand to the next level? Then make 2024 the year you finally invest in a content creator. They will leverage your expertise and make 2024 an impactful year of growth.
Whether you’re a consultant, coach, or subject matter expert, embracing a content marketing approach with the support of a dedicated content creator is essential. This investment can help make your 2024 goals happen.
How Breezy’s Team Can Transform Your Online Presence
If you’re in search of a content creator to take your brand to the next level, then consider our team at Breezy Content. The best part about working with Breezy is that not only do you get a dedicated content creator, but you have access to an entire team of content experts. We will relieve your stress about what to post, to grow your online presence and business this year. Reach out to get started today!
Ready to Launch a Content Marketing Plan for Your Small Business?
We know that carving out the time, resources, and energy to create ongoing content for your brand or business is a full-time job. That’s why we created Breezy – your instant content marketing team.
You don’t need to hire multiple full-time employees to handle all of the strategy, planning, writing, designing, and publishing of content. You also don’t have time to wrangle tons of different freelancers to get this all completed. What you need is one expert team that can help get all of the amazing thought-leadership and subject matter expertise out of your head and into formalized, engaging content that keeps you top of mind with your audience.
We’re that team!
See how we can help your small business, startup, or agency with a free consultation.