Where should you start with thought leadership content? Let’s begin by defining exactly what thought leadership is!
What Is Thought Leadership Content?
Thought leadership is many different things. Building an audience through high-quality content is a part of it, but it isn’t the whole piece of the pie.
Thought leadership content isn’t just good content, it’s recognized expertise. It’s the places and people that we think of when we’re searching for a specific niche. Besides being a content expert in your field, a thought leader will change people’s perceptions.
Thought leaders are innovators. They relentlessly post great and educational content, that often challenges popular belief. They are active in their social circles. The best thought leaders generate more leads and increase their traffic.
Why Should I Create Thought Leadership Content?
The importance of thought leadership is simple. You become a major player. While consistently creating content that speaks to an audience, you become a source of trust.
Buyers are looking for someone who suits their needs. Early in their journey, they’re searching for a trusted company who can guide them on that journey. Through thought leadership style content, you become a part of that conversation.
Another reason thought leadership is important, is that it allows people the chance to know your voice and personality. This is as important as the content that you’re putting out.
The audience will get the chance to browse your content and see what kind of voice you write in. Are you laid back, and easy-going? Are you more professional? An audience will often decide which company is right for them based on how they present themselves.
Through this, your company gains more exposure. Isn’t that the goal after all? To create strong content that reaches and wider audience, and generates more leads?
Where Should I Start With Thought Leadership Content?
A great place to start your thought leadership is through video. As mentioned before, video is a great way to show the personality of your brand. It can take weeks, sometimes months to properly prepare the launch of this content, but it is worth it.
Video is one of the most powerful mediums now, and with a properly executed educational video, you’re sure to grow your personal brand.
This establishes you as a leader in your field. From there, you can create a series of blogs that go into greater detail, infographics that show the concept you’re discussing, and additional social media content as teasers for your long-form content. A video followed by a series of blogs and smaller pieces of content is a great starting place to establish yourself or your company as a thought leader.
While this is a great place to start, there are certainly other avenues. Thought leadership content isn’t one form of content, it’s as many as you’d like. It all depends on the voice of your company, and which medium suits its best.
Long-form content is another great way to offer your expertise on a given subject. eGuides and eBooks are effective for your thought leadership strategy.
It’s so much more than just the occasional blog post, and video. It’s consistently posting, as well as consistently researching and sourcing properly.
By offering an eBook filled with fact-bases research, you become a prominent thought leader, separating yourself from the crowd.
Thought Leadership Content Made Simple
If you’re looking for an efficient and effective way to consistently create thought leadership content, we can help. Schedule a conversation to get started!